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Inntopia

Booking engine & marketing tech that helps you sell more of everything.

Description

Inntopia helps resorts sell all their experiences in a single booking engine. With two-way integrations to dozens of PMS, POS, tee-sheet, and activity platforms, Inntopia’s one-cart technology creates larger itinerary sizes and better conversion rates for the resort and a smoother, less-stressful booking process for the guest. Founded in 2001, many of the world’s top resorts trust Inntopia to offer their guests a better booking experience including Vail Resorts, Alterra Mountain Company, Sun Valley, and Stein Collection. Inntopia was acquired by Outside Interactive in 2025 to bring booking and marketing functionality to Outside’s audience of more than 100m active users across category-leading brands like Outside Magazine, SKI Magazine, MayMyRun, Pinkbike, and Yoga Journal.

Media

Features

Inntopia Commerce

Allow your guests to shop live room and activity inventory from all of your systems in one place so they can build and book an entire vacation in a single, seamless transaction.

Inntopia Marketing Cloud

Merge data from every system into comprehensive, easy-to-access profiles and perfectly engage with each guest for upsell, guest service, and marketing outreach / automation.

Inntopia Business Intelligence

Aggregate booking data across your entire destinations to give you team an unrivaled view into forward-looking rate and occupancy performance benchmarks.

Testimonials

  • Big Cedar Lodge image

    Big Cedar Lodge
    Big Cedar Lodge

    If you are looking for a solid CRM tool ... Inntopia Marketing Cloud is your platform!”
  • Camelback Resort image

    Camelback Resort
    Camelback Resort

    Because we can segment our guests so well, we’re sending fewer emails but generating more revenue.”
  • Palmetto Dunes Oceanfront Resort image

    Palmetto Dunes Oceanfront Resort
    Palmetto Dunes Oceanfront Resort

    We’re sending the same volume of emails we did before and seeing significantly more traffic and conversions.”
  • Eldora Mountain Resort image

    Eldora Mountain Resort
    Eldora Mountain Resort

    Because Inntopia can easily automate email campaigns based on scan data, the [skier loyalty] program could be run entirely via email.
  • Stein Collection image

    Stein Collection
    Stein Collection

    We’ve increased online bookings 2.5x with Inntopia Commerce. Before, just 22-23% of bookings were online. Now it’s 52% in winter and 63% in summer.
  • Massanutten Resort image

    Massanutten Resort
    Massanutten Resort

    "The benefit to the customers using one shopping cart for their purchases has led to a substantial increase in online sales and per-reservation amount.”
  • Copper Mountain image

    Copper Mountain
    Copper Mountain

    "To succeed, we have to keep innovating. That’s why we utilize technology that allows us to sell lodging and activities at the same time.”
  • Tourism Whistler image

    Tourism Whistler
    Tourism Whistler

    "We’ve been using Inntopia’s API to power InnCart since 2012. We saw a 50% increase in conversion in the 6 months immediately following our launch."

Reviews

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FAQ

Inntopia Marketing Cloud is designed to merge data from various sources such as PMS, POS, tee sheets, surveys, and social media to create a unified 360° guest profile.
Using omni-channel targeting, Inntopia enables property managers to segment guests based on detailed traits, ensuring that communications through email, SMS, direct, and social channels are personalized and effective.
Yes, the platform is built for multi-system properties and offers property-level profiles along with aggregated roll-up views for leadership, making it ideal for multi-property brands.
The platform includes automated upsell tools, abandoned cart recovery, and easy management of transactional communications like confirmations, modifications, and cancellations to save time and boost revenue.
Property managers interested in enhancing their tech stack can request a demo or schedule a call with Inntopia’s business development team to learn more about the features and pricing options.

Resources

Guide to Resort Marketing Automation

Download our comprehensive guide that reveals proven strategies for leveraging integrated guest data to optimize marketing and drive revenue.

Guide to Growing Ecommerce Revenue

Why the road to growing ecommerce revenue may start with a decrease in conversion rate.

Guide to Increasing Pass Renewal Rates

The more you think of improving pass renewal rates as a year-round effort, the more likely you are to have the tools, data, and odds in your favor once passes go on sale.