Sparrow Intel
Your guests are talking about you everywhere. Sparrow Intel brings it all into one place - reviews, guest messages, phone calls, and social listening.
Description
Protect your ratings. Grow your revenue.
Sparrow Intel is the AI platform for reputation management and guest experience, built from the ground up for vacation rental managers, not adapted from a generic review tool. Connect Track your reviews, listings, conversations and tasks start flowing right away.
One inbox for every review. Reviews from Track and from every channel you sell on — Airbnb, Booking.com, Vrbo, Expedia, Hotels.com, plus Google and Facebook — land in a single searchable inbox. Star, archive, snooze and bulk-action them the way you handle email. Track every removal request from marked through submitted to resolved.
Know the review before the guest writes it. Review Predictions run at checkout on every reservation, including direct bookings, using the guest conversation, reservation details and operational context. Each prediction names the likely sentiment, the top positives, the top negatives and any issues, so you can step in and save the stay before the guest leaves a review.
Replies in your voice, automation you control. Set your brand voice once and Chirp AI drafts every reply in the guest's language. Rules decide what happens without you: auto-respond to clean five-star reviews, star anything that mentions a competitor, open a task in Track for every maintenance issue, notify an owner, fire a webhook.
Catch problems privately, first. Feedback Requests reach guests a few hours after check-in, while there is still time to fix things, and again after checkout. Ask a 5-star or NPS question, route promoters to a public review on Google or the OTA, and keep everything else private.
Prove it to owners. Dashboards roll up ratings and sentiment by property, property group, market and channel. Insights run AI analysis across every review in a date range to surface recurring complaints and what guests consistently praise. Scheduled reports land in owner and team inboxes automatically. Review Widgets put your real reviews from every channel on your direct booking site with a copy-and-paste snippet.
More than reviews. Reputation is where most teams start. The same Chirp AI, working from the same shared knowledge base, also runs:
- Conversations. Every guest message from Airbnb, email on your own domain, SMS, WhatsApp, Instagram and Messenger in one inbox. Chirp AI drafts a reply to every message with a confidence score, learns from each edit your team makes, and sends the safe ones on Autopilot when you decide it's ready.
- Chirp AI Voice. An AI guest-services agent that answers your phone. It matches the caller to their reservation, answers from your guidebook and knowledge base while they are still on the line, texts a code or booking link, and transfers to a human when it should. Every call comes back with a recording, transcript, summary, sentiment and action items. Currently in early access.
- Social Listening. The first and only social listening product built for the vacation rental industry. Monitor what guests, locals and travelers say about your brands and your markets across X, Reddit, TikTok, Facebook, Instagram, Trustpilot, BBB and the wider web. Chirp AI separates organic conversation from promotional noise, explains every call it makes, and rolls it into a Pulse summary that cites the exact mentions behind each claim. Currently in early access.
What a guest says on the phone informs the review you predict and the reply you send. One platform, one knowledge base, one voice.
Media
Features
One inbox for every review
Reviews from Track, Airbnb, Booking.com, Vrbo, Expedia, Hotels.com, Google, Facebook, and more arrive in a single searchable inbox. Chirp AI scores each one sentence by sentence, translates it, and pulls cleaning and maintenance issues out as items your team can act on. Then it drafts the reply in your brand voice and the guest's language. Rules handle the rest automatically: auto-respond to clean five-stars, open a task in Track for every maintenance issue, notify an owner.
Know the review before the guest writes it
Review Predictions run at checkout on every reservation, including direct bookings, using the guest conversation, reservation details and operational context. Each one names the likely sentiment, the top positives, the top negatives and any detected issues, your cue to step in and save the stay while the guest is still on property. Feedback Requests catch the rest privately a few hours after check-in, routing happy guests to a public review and everyone else to your team.
The only reputation platform with an official Airbnb partnership
Airbnb grades every listing on a scale it never shows you, escalating through eight statuses from Good to Educate, Warn, Probation, Additional Warn, Pending Removal, Suspended and Removed. Most managers find out at the last one, when the bookings stop. Our partner API access reads that status for every listing, every day, with the real appeal and removal dates attached and every quality hit traced back to the stay that caused it. Act on any downgrade, not after a delisting costs you the season.
Testimonials
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Regan Palmer
Systems Optimization Manager @ Brett/RobinsonSparrow has become an invaluable part of our guest experience strategy. Managing reviews and reporting across a large portfolio of properties used to mean working across multiple systems—now we can stay responsive and engaged with our guests through one centralized platform, saving valuable time and creating a much smoother workflow. We especially appreciate the reporting, AI-generated summaries, and automations that help our team respond to guest feedback quickly, consistently, and effectively. Just as important, the Sparrow team has been a true partner—consistently innovating and providing the support and insights we need to work smarter, stay organized, and remain focused on delivering outstanding guest experiences.
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Andreas King-Geovanis
CEO @ RoamiInstrumental in keeping our ratings high as we scale. Roami's experience with Sparrow Intel has reshaped how we approach review management and property monitoring. The platform delivers invaluable insight into guest behavior and property trends, helping us make smarter decisions that protect guest satisfaction and booking rates as we grow. With Sparrow Intel, we quickly spot potential cleaning and maintenance issues and guests who may be dissatisfied, so we can reach out proactively with personalized communication and prevent problems from becoming public.
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Keith Shanks
Director @ BNB HostThis has noticeably improved our scores and bookings. Airbnb now expects top-tier reviews on every stay, and guests are willing to pay more - but they also expect better service and amenities. Sparrow Intel helps us identify problems faster, both in reviews and in live guest communication, so we can step in and save potentially poor reviews. We have noticeably reduced the time it takes to find and fix issues, improved our scores, and seen that translate into more bookings.
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Alex Watkinson
Founder @ AbodeSparrow Intel has significantly transformed how we handle reviews and track property performance. Chirp AI has been a game-changer for us, allowing us to craft thoughtful and impactful responses to guest reviews while significantly reducing the time spent managing feedback. Sparrow Intel's ability to provide insights into guest preferences and property performance has empowered us to make data-driven decisions, ultimately leading to improved guest satisfaction and increased bookings. I wholeheartedly recommend Sparrow Intel to any vacation rental host looking to optimize their business and provide an exceptional guest experience.
Reviews
FAQ
Getting started and connecting Track takes just a few minutes! Reviews begin arriving within the hour, and Chirp AI starts analysing them as they land. Most teams have their first rule running the same day.
Only when a Rule you wrote says so, and Rules only run on reviews that arrive after the rule is created.
Book a demo via the links on screen! We'd love to chat with you.
